Peterson Milla Hooks Wants to Put the Joy Back in the Retail Experience

For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target’s iconic bull’s-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl’s and Estee Lauder among its clients, recently creating a humor-filled campaign to promote the beauty brand’s partnership with Google Home. Headquartered in the Twin Cities, PMH provides strategy, creative and production services, with a focus on retail clients. PMH also has an almost entirely female creative team, which creative director Courtney Vincent said serves as an advantage when it comes to marketing retailers.