Peterson Milla Hooks Wants to Put the Joy Back in the Retail Experience

Founder Dave Peterson fears transactions of today can be a little cold

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For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target’s iconic bull’s-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl’s and Estee Lauder among its clients, recently creating a humor-filled campaign to promote the beauty brand’s partnership with Google Home.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.