Petco Imagines Pets as People in Its First Campaign as a Wellness Brand

Petco and creative agency of record Droga5 say that our pets are just like us

Petco's latest campaign, “It’s What We’d Want If We Were Pets,
Petco's latest campaign, “It’s What We’d Want If We Were Pets," marks its first creative effort since rebranding as a health and wellness company. Droga5

While pet parents may not have the luxury of direct communication with their furry companions, that doesn’t mean that they aren’t attuned to their needs. Who else will catalogue every nuance of a dog’s whimper, which can mean anything from “I’m hungry” to “I’m not liking this weather?”

@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.
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