PepsiCo Begins Delivering Snacks and Drinks Directly to Consumers

New DTC websites aim to meet an increased demand for ecommerce options

a person reaching out of a phone to hand over a package
The two new websites are launching today. PepsiCo

Key insight:

PepsiCo today launched two ecommerce websites that provide direct-to-consumer options for its dozens of packaged goods brands, such as Frito-Lay, Quaker, Muscle Milk, Gatorade, Hilo Life and more.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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