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For Black-owned businesses, the pandemic was only the latest obstacle in a line of professional and personal challenges. Systemic barriers have long created larger, more sustained issues that impede success. With a new initiative, PepsiCo is committing to help combat the economic struggles Black-owned restaurants face.
PepsiCo built the Dig In platform last fall to drive awareness to the issues faced by these business. On Nov. 6, the brand’s first-ever Dig In Day will celebrate the initiative.
Pepsi Dig In Day is an opportunity to come together over a delicious meal while supporting restaurants that create jobs and uplift our communities.
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