How the Pandemic Accelerated Restaurants' Digital Transformation

The industry has a 'treasure trove' of first-party data to personalize marketing

Blaze Pizza is a fast casual chain known for customization, with a choice of five doughs and 45 toppings. So when the pandemic hit, and customers couldn’t stand at the counter to make those selections, an unexpected error occurred frequently with online orders: Customers confused the chopped garlic with roasted garlic. That led to lots of angry customers.