How the Pandemic Accelerated Restaurants' Digital Transformation

The industry has a 'treasure trove' of first-party data to personalize marketing

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Blaze Pizza is a fast casual chain known for customization, with a choice of five doughs and 45 toppings. So when the pandemic hit, and customers couldn’t stand at the counter to make those selections, an unexpected error occurred frequently with online orders: Customers confused the chopped garlic with roasted garlic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...