PepsiCo Poaches Its New SVP of Global Insights From Omnicom's Interbrand

Stephan Gans goes client side to lead analytics

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Just over a month after weathering the storm that was the Kendall Jenner campaign, PepsiCo has turned to the agency world to recruit its newest analytical mastermind. A spokesperson for the beverage giant confirmed today that it has hired Stephan Gans to serve as svp of global insights, a newly created role.

“We are coalescing all of our leaders under one role, Stephan’s, to be more efficient and streamlined in our approach,” the representative wrote.

He will manage other leaders on the data team, such as svp of global insights and analytics Pamela Forbus, who will report to Gans while continuing to “lead an insights center of excellence that she built within PepsiCo.”



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