Pepsi Overtakes Coca-Cola for the First Time as Effie Award's Most Effective Brand

It's made the top 5 of this list since 2011

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2017 was the year of Pepsi?

It seems a little strange given 2017 was the year of that infamous, tone-deaf ad starring Kendall Jenner. If you look at the work from 2016 though, it turns out those campaigns were incredibly effective, according to Effie Worldwide.

Pepsi scored a pretty sizable recognition by Effie Worldwide, a group that recognizes brands, agencies and creative that drive business results for clients. According to the Effie Awards and the Effie Index, Pepsi is the most effective marketer of the year (based on data gathered in 2017).



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