Pepsi Created an Apple Pie-Flavored Soda for Those of Us Who Suck at Baking

The brand's giving away free product in exchange for photos of cooking fails

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Things have been hard enough this year, so Pepsi’s giving fans a pass on Thanksgiving baking projects. Instead of trying to force an unruly combo of flour and butter into the shape of a pie, all that flavor can be found in a two-liter of the brand’s new seasonal cola: Pepsi Apple Pie.

To debut the new flavor, the brand worked with VaynerMedia to create a spot that’s fashioned like a cooking tutorial—except that not much goes well in this how-to.

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