Budweiser Marks Thanksgiving With Some Outrageous Merchandise

The products, including a Bud Can Turkey Stand and Leftovers Lockbox, are designed to crown the King of Leftovers

budweiser thanksgiving
The Thanksgiving items are available at Anheuser-Busch's official online store. Budweiser

While Thanksgiving is bound to look a little different this year as the country grapples with another wave of Covid-19 and the threat of lockdowns, brands are doing their best to drum up excitement for America’s annual celebration of over-consumption.

Budweiser today released two Thanksgiving-themed products to get its fans in the holiday spirit: a Bud can turkey stand, which gives fans a slick new way to cook a bird, and a lockable box for Thanksgiving leftovers so folks can keep the excess grub all to themselves.

The Bud can turkey stand comes with detailed cooking instructions, but the basic idea is similar to a classic beer can chicken recipe, which requires stuffing the bird with a partially full beer can and putting it on the grill. For a turkey, simply level up to a 25-ounce can of Budweiser and stick the whole thing inside the grill.

Budweiser’s giving fans a discount if they buy both the turkey stand and the leftovers lockbox.

“We’re happy to share a new Budweiser spin on the classic Thanksgiving turkey and a Budweiser solve for the best way to store and lock away coveted leftovers,” explained Monica Rustgi, vp of marketing for Budweiser. “We hope that Budweiser’s latest offerings will help bring some extra holiday cheer and added fun to both the cooking process and everyone’s favorite Thanksgiving leftovers.”

Thus Bud fans can simply lock away all their favorite leftovers inside the King of Leftovers lockbox, which will protect all those turkey sandwich lunches from thieves with a combination lock conveniently installed on the plastic container.

The themed products are available on ShopBeerGear.com, where shoppers can stock up on everything from exclusive Nelly and Budweiser collaboration gear to branded holiday sweaters and dog toys. With the code THANKFUL, fans get 50% off of the leftover lockbox if they buy both of the fall holiday products. The turkey stand costs $26 and the leftover lockbox is $20.

Bud isn’t the first brand to release an absurd piece of merchandise in the run up to Thanksgiving. Over the weekend, Arby’s dropped an even stranger product that serves as a pillow, hat and eye mask—in the shape of a turkey. The spoof was meant to debut on Saturday Night Live, but was pulled due to last-minute changes. Instead, its infomercial parody-style spots ran on social platforms during the show.


@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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