Pepsi CEO Says It's Targeting Women With Doritos That Are Cleaner and Less Crunchy

Apparently, ladies need quiet snacks that don't make a mess

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Are you a woman who’s always wished you could indulge in a nice snack, but you’re just too darn ashamed of eating something so loud that you may repulse potential male suitors? If so, you’re in luck, because PepsiCo is working on a new project that absolutely no one asked for: women-only snacks.

In an interview with Freakonomics, PepsiCo CEO Indra Nooyi said that while women “would love” to lick their fingers and pour Doritos chip crumbs into their mouths, they “don’t like to crunch too loudly in public” and “don’t like to pour the little broken pieces and the flavor into their mouth.”

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