Pepsi CEO Says It’s Targeting Women With Doritos That Are Cleaner and Less Crunchy

Apparently, ladies need quiet snacks that don't make a mess

Doritos is catching flak after the PepsiCo CEO suggested the brand might start producing Doritos for women. Getty Images

Are you a woman who’s always wished you could indulge in a nice snack, but you’re just too darn ashamed of eating something so loud that you may repulse potential male suitors? If so, you’re in luck, because PepsiCo is working on a new project that absolutely no one asked for: women-only snacks.

@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}