Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café

Two flavors of coffee-infused soda are coming in 2020

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi.

The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi Café is a combination of soda and Arabica coffee bean extract, and offers nearly double the amount of caffeine in regular Pepsi.

Sold in slim, 12-ounce aluminum cans, Pepsi Café will come in original and vanilla flavors. The original version will offer a stronger coffee flavor, while the vanilla option provides a sweeter flavor with a creamier finish.

Pepsi Café isn’t the brand’s first foray into coffee products.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in