Pepsi is a sucker for history.
The brand is going to the retro well once again for its latest campaign, celebrating the release of its Cola-Soda Shop line of beverages.
Pepsi is getting a marketing assist from R&B singer Chlöe for a new spot, with the songstress performing a modernized version of Footloose, the title track from the 1984 movie by Yacht Rock figure Kenny Loggins.
“This collaboration with Pepsi is a dream come true,” Chlöe said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in