People Love the Crap Out of Poo-Pourri, at Least According to Its First TV Push

Loyal fans vouch for toilet deodorizer in spots

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Poo-Pourri is bringing is signature brand of bathroom humor to the national stage.

The before-you-go toilet spray is launching its first national TV campaign on networks E! and Bravo. The 12-year-old brand has become a cult-favorite in recent years, with much of its success stemming from its viral “Girls Don’t Poop” video in 2013. According to Poo-Pourri, the video—which features a posh woman decked out in pearls describing the her bowel movements in great detail—resulted in 10 million views in two weeks.



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