Creative Thinkers

PBR’s First Campaign From 72andSunny Puts a Modern Spin on Old-Timey Advertising

The cheerful spot includes collaboration from outside creatives

people dancing around outside with a giant pbr can — Pabst Blue Ribbon's new campaign features the work of artists and creators. Pabst Blue Ribbon

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It wasn’t long ago that 72andSunny’s Los Angeles office won Pabst Blue Ribbon, a brand that, at least in recent years, hasn’t done much advertising.

With a number of new offerings under its belt, including a hard coffee and line of seltzers, PBR tapped 72andSunny to help spread the word and perhaps rejuvenate the beer brand, which has long preferred to fly under the radar in hopes of appealing to the hipster demographic.

However, PBR is breaking that trend with a 30-second spot that offers a fun mix of old and new.