Parents Have ‘the Talk’ in the Powerful ‘My Black Is Beautiful’ Campaign From P&G

Teaching kids about racial bias, for generations

Generations of black parents have had to have "the talk" with their kids. YouTube: My Black is Beautiful

Black parents in America have long had to have “the talk” with their children, as successive generations found it necessary to discuss the harsh realities of being black in this country, warning their children about racial bias and the prejudices they will inevitably face.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.