Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

Teaching kids about racial bias, for generations

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Black parents in America have long had to have “the talk” with their children, as successive generations found it necessary to discuss the harsh realities of being black in this country, warning their children about racial bias and the prejudices they will inevitably face.

P&G decided to showcase what those conversations might look like in a powerful new spot taking on racial bias for My Black is Beautiful, a group started in 2006 “to spark a broader dialogue about black beauty.”

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