Paramount's UK Streaming Launch Offers a Look at What Happens Behind Its Mountain

The campaign features major media moments including multichannel adverting, Hollywood PR stunts and influencer communications

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Ever wondered what is behind the mountain that appears in media company Paramount Global’s  logo and at the start of each of their movies and TV shows? Well, either way, the company has released a major marketing drive led by Academy Awards nominated actor Uma Thurman to promote the launch of its streaming service.

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