Being a 'Paradox Brand' Is Key to Reaching Minority Consumers

Marketer-turned-academic Maria Rodas on what it takes to stand out in a changing nation

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

American shoppers are more diverse than ever before.

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