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In 2019, Panera made a controversial decision that sparked widespread social media outrage. But unlike most internet controversies, this damage was reversible. Bistro French onion soup was added back to the menu a few months later, and an army of soup superfans could finally rest peacefully again.
This decision established Panera’s willingness to pivot for its audience, and the chain has not stopped at menu changes—its latest advancement is a 21st century redesign that embodies the hybrid preferences of the post-pandemic