Panera Is Giving Away Bread Bowl Bikes, Though They Aren’t Actually Made of Carbs

Inspired by the chain's signature soup container, the two-wheeler is part of an Earth Day promotion

For Earth Day, Panera wants people to swap cars for more sustainable transport.
For Earth Day, Panera wants people to swap cars for more sustainable transport. Panera

Bicycle sales skyrocketed in 2020 as consumers pedaled their way through lockdown, while some quick-service restaurants did brisk business over the past year by offering consumers moderately priced meals they didn’t have to cook for themselves.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.