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At a time when 1.8 million Americans per day are getting one of the Covid-19 vaccines and infection rates continue to fall, most of us are daydreaming of a post-pandemic future.
Among those dreamers are quite a few retailers that—unless their names happen to be Home Depot, Walmart or Amazon—are desperately counting on a return to relative normalcy to put black ink back into their earnings reports.
But even when the reassuring sound of shopping feet echoes on store linoleum once more, retailers will have to come to terms with a weighty fact: Many of the shifts that Covid has caused in shopping behavior are expected to be permanent.
That’s the upshot of the 2021 Retail Outlook recently released by mobile coupon site RetailMeNot.