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For Valentine’s Day, Panera Bread’s new campaign is giving customers a chance to win a baguette they won’t find on the menu—a baguette-cut diamond set in a gold band.
But bread isn’t totally out of the equation. The chosen recipients will receive their diamond in a bread bowl-inspired ring box alongside a year subscription to Panera’s Unlimited Sip Club, which includes daily perks for its members such as unlimited access to hot and iced coffee, as well as hot tea.
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