How the Pandemic Has Forced CMOs to Rethink Performance Priorities

Marketers are more ‘KPI-conscious'

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When Salesforce surveyed marketers around the world recently, they learned the Covid-19 pandemic impacted them in three significant ways: it accelerated implementation of digital strategies, data and the use of artificial intelligence became more important than ever along with collaboration remaining a vital aspect of successful workplaces, even when it’s remote. 

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