Paddington Bear Seeks a Last-Minute Gift for Mr Brown in Barbour's Nostalgic Christmas Campaign

The spot is illustrated to recreate the original look by illustrator Peggy Fortnum

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

One of the truly iconic characters of British fiction has to be Paddington Bear, who has been animated to lead lifestyle brand Barbour’s Christmas campaign, as he seeks a last-minute present for the head of the family, Mr Brown, on Christmas Eve.

The film, produced in an illustrated style that harkens back to Peggy Fortnum’s original illustrations from the 1958 book by Michael Bond, shows Paddington (voiced by actor Paul Panting) rewaxing an old Barbour coat of Mr Brown’s, while thanking him for taking him into the family.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in