Our Covid-19 Obsession With Cleanliness Is Here to Stay, Survey Finds

A quarter of Americans do more frequent laundry since the Covid-19 outbreak began

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Nearly one year ago, Procter & Gamble’s CEO John Moeller told analysts during an earnings call that consumers will likely have a “forever-altered” obsession with health, hygiene and cleaning due to the pandemic. So far, evidence is proving him right.

Recent survey results from CPG measurement insights firm NCSolutions show that a quarter of U.S. adults do more frequent laundry since the Covid-19 outbreak began. Likewise, 41% of Americans say they are dedicating more hours to cleaning and disinfecting their houses.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in