Our Covid-19 Obsession With Cleanliness Is Here to Stay, Survey Finds

A quarter of Americans do more frequent laundry since the Covid-19 outbreak began

Nearly one-third of Americans cleaning more have no plans to return to their pre-pandemic habits.
Nearly one-third of Americans cleaning more have no plans to return to their pre-pandemic habits. kate_sept2004/Getty Images

Nearly one year ago, Procter & Gamble’s CEO John Moeller told analysts during an earnings call that consumers will likely have a “forever-altered” obsession with health, hygiene and cleaning due to the pandemic. So far, evidence is proving him right.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}