Our Covid-19 Obsession With Cleanliness Is Here to Stay, Survey Finds

A quarter of Americans do more frequent laundry since the Covid-19 outbreak began

Nearly one year ago, Procter & Gamble’s CEO John Moeller told analysts during an earnings call that consumers will likely have a “forever-altered” obsession with health, hygiene and cleaning due to the pandemic. So far, evidence is proving him right.