Our Covid-19 Obsession With Cleanliness Is Here to Stay, Survey Finds

A quarter of Americans do more frequent laundry since the Covid-19 outbreak began

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Nearly one year ago, Procter & Gamble’s CEO John Moeller told analysts during an earnings call that consumers will likely have a “forever-altered” obsession with health, hygiene and cleaning due to the pandemic. So far, evidence is proving him right.

Recent survey results from CPG measurement insights firm NCSolutions show that a quarter of U.S. adults do more frequent laundry since the Covid-19 outbreak began. Likewise, 41% of Americans say they are dedicating more hours to cleaning and disinfecting their houses.



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