Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
From Kendall Jenner’s Pepsi ad to a swimsuit giveaway that ended up sinking its own retailer, this year had its fair share of “brand fail” moments. But on the positive end of the scale, there was also quite a bit of top-notch, innovative and inclusive work to learn from.
In fact, you might be surprised what resonated most with our readers in 2017. While there was certainly a recurring theme of brands trying (and, yes, sometimes failing) to be more inclusive and culturally resonant, there were also several unexpected marketing moments that seemed to capture the public imagination.
Check
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in