Lessons Learned From the 5 Biggest Brand Fails of 2017: Uber, Pepsi, Dove and More

The big takeaway: Don't exploit people's pain for an ad

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Ever watch a particularly bad ad and wonder how it could have possibly made it past a team (teams!) of creatives and brand professionals, let alone out into the world? Well, here we are, at the end of 2017, with some of the most bizarre, off-putting, brand-tarnishing work of the year.

Below, we’ve collected some of the biggest brand faux pas of 2017. On the bright side, there are lessons to be learned here: Don’t do what they did.

Pepsi

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