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Lessons Learned From the 5 Biggest Brand Fails of 2017: Uber, Pepsi, Dove and More

The big takeaway: Don't exploit people's pain for an ad

Companies from McDonald's to Uber to Pepsi made some majorly tasteless calls this year.

By Kristina Monllos

December 12, 2017

Ever watch a particularly bad ad and wonder how it could have possibly made it past a team (teams!) of creatives and brand professionals, let alone out into the world? Well, here we are, at the end of 2017, with some of the most bizarre, off-putting, brand-tarnishing work of the year.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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