Lessons Learned From the 5 Biggest Brand Fails of 2017: Uber, Pepsi, Dove and More

The big takeaway: Don't exploit people's pain for an ad

Ever watch a particularly bad ad and wonder how it could have possibly made it past a team (teams!) of creatives and brand professionals, let alone out into the world? Well, here we are, at the end of 2017, with some of the most bizarre, off-putting, brand-tarnishing work of the year.