Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Through the lens of a National Geographic photographer, the small family farms in the Organic Valley co-op look like national parks teeming with flora and fauna—honey bees, songbirds, rolling hills and native trees among them. And, of course, there’s an abundance of free-roaming cows.
So why is one land mass protected, while the other isn’t?
The question is at the heart of Organic Valley’s new campaign, which debuts alongside the brand’s first sponsorship of the currently running Climate Week NYC, an annual gathering of world leaders, business moguls, scientists and activists.
In one of its most significant marketing pushes to date, the grocery store staple introduces the new tagline “Protecting Where Your Food Comes From,” with video ads from longtime agency Humanaut
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in