Organic Valley Brings the Farm to the City as Part of Climate Week NYC

The premium brand launches new ads and a Rockefeller Center popup as part of a hefty marketing push

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Through the lens of a National Geographic photographer, the small family farms in the Organic Valley co-op look like national parks teeming with flora and fauna—honey bees, songbirds, rolling hills and native trees among them. And, of course, there’s an abundance of free-roaming cows.

So why is one land mass protected, while the other isn’t?

The question is at the heart of Organic Valley’s new campaign, which debuts alongside the brand’s first sponsorship of the currently running Climate Week NYC, an annual gathering of world leaders, business moguls, scientists and activists. 

In one of its most significant marketing pushes to date, the grocery store staple introduces the new tagline “Protecting Where Your Food Comes From,” with video ads from longtime agency Humanaut



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