Ad of the Day: Organic Valley Punks NYC With a Coffee Shop That Sells Only Half-and-Half

And these trendy New Yorkers lapped it up

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The cream keeps rising to the top at Organic Valley.

After earlier hit ads like "Saving the Bros" and "Real Morning Report," the brand really milks it in a new spot by having one of its dairy farmers, Gerrit van Tol, open a peculiar pop-up store on Elizabeth Street in Manhattan and do business for a single weekend last month.

Spoofing the hipster coffee-house/artisinal-maker mindset, the store specialized in Organic Valley Half & Half, treating the oft-overlooked mixture as if it were a premier caffeinated beverage.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in