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The cream keeps rising to the top at Organic Valley.
After earlier hit ads like "Saving the Bros" and "Real Morning Report," the brand really milks it in a new spot by having one of its dairy farmers, Gerrit van Tol, open a peculiar pop-up store on Elizabeth Street in Manhattan and do business for a single weekend last month.
Spoofing the hipster coffee-house/artisinal-maker mindset, the store specialized in Organic Valley Half & Half, treating the oft-overlooked mixture as if it were a premier caffeinated beverage.