How Organic Valley Has Kept Farmers at the Core of Its Business

For starters, it's gotten them on Facebook

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Leslie Kruempel has a unique title to represent a unique brand.

As mission executive of Organic Valley, she has grown the company’s marketing presence substantially in the years she’s been at the company.

Adweek caught up with Kruempel at the Brandweek: Challenger Brands event earlier this month, where she chatted about working with farmers to represent the brand, and the company’s distinct way of keeping them at the core of what they do.

“It’s been really fun to see how the work we’ve done to build the organic industry is now hitting mainstream,” Kruempel said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in