Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Leslie Kruempel has a unique title to represent a unique brand.
As mission executive of Organic Valley, she has grown the company’s marketing presence substantially in the years she’s been at the company.
Adweek caught up with Kruempel at the Brandweek: Challenger Brands event earlier this month, where she chatted about working with farmers to represent the brand, and the company’s distinct way of keeping them at the core of what they do.
“It’s been really fun to see how the work we’ve done to build the organic industry is now hitting mainstream,” Kruempel said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in