Orangina Plots a Comeback in North America, With New Owners and an Old Recipe

The fizzy drink is once again using the original 1936 recipe

orangina bottles and cans
The drink is now available in three kinds of packaging, including the iconic glass bottle. Felicia Perry Trujillo, Food Seen

Over the past few years, what’s old has become new again, with brands banking on nostalgia to engage and attract younger consumers. Every category has seen some form of this, whether it’s the rebirth of Dunkaroos or Zima’s brief return to the beverage aisle.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.