Only Runners Can Save the World in Nike's Star-Studded Spin on Disaster Movies

And for once, everyone should listen to Kevin Hart

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A world in peril. (Ominous whoommm.) A planetary crisis without precedent. (Fade to black.) And the only way out … is to run.

That’s the pitch for Nike’s two-minute homage to disaster movies, with the athletic brand visualizing what would happen if the Earth stopped spinning on its axis.

The real answer is that we’d all be quickly killed by 1,000-mile-per-hour winds as the planet’s momentum created a vortex of murder. But Nike’s version is much less apocalyptic, despite getting the catchy name “Stopocalypse.”

Portland, Ore.,



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