One of the Pandemic’s Most Unlikely Offshoots Is High-Quality Dog Food Brands

As Americans coddle their pets, upscale meals for man's best friend are prospering

a woman on a blanket in a park with her dog
Sundays for Dogs takes its name from the one day of the week founders Tory and Michael Waxman could spend with their dogs. Sundays for Dogs

Tory and Michael Waxman are the kind of professional power couple that you might read about in The New York Times and be suitably envious of. She is a successful veterinarian with degrees from Cornell and University of Pennsylvania. He is a Yale-bred software engineer whose enterprises include Grouper, the dating app funded by Y Combinator.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.