One of the Pandemic's Most Unlikely Offshoots Is High-Quality Dog Food Brands

As Americans coddle their pets, upscale meals for man's best friend are prospering

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tory and Michael Waxman are the kind of professional power couple that you might read about in The New York Times and be suitably envious of. She is a successful veterinarian with degrees from Cornell and University of Pennsylvania. He is a Yale-bred software engineer whose enterprises include Grouper, the dating app funded by Y Combinator.

As one might expect, the Waxmans work insane hours. Hours that historically haven’t allowed them much time for Mabel and Schuyler—their dogs.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in