One of the Best Holiday Ads in Years Just Kicked Off Christmas Season

U.K. catalog retailer Argos brings a dad's dream to life

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s usually hard to get excited about Christmas when you’re still two months away, and the marketing around it can be especially exasperating so early in the calendar. But here’s a worthy exception.

British catalog retailer Argos today unveiled this year’s holiday season ad, and it’s an instant classic.

Created by agency The&Partnership, the long-form spot is essentially a music video for 1985’s “Don’t You (Forget About Me)” by Simple Minds. But don’t expect any Breakfast Club references.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in