Adweek PodcastsOn the Adweek Podcast: For Brands, Authenticity Is the New BlackFrom Lufthansa to AB InBev to Target and Chobani, big brands are going back to basics and using dataBy Chris Ariens|November 11, 2019 The Dream Team granted a four-legged wish at Brandweek.Sean T. Smith for AdweekShareBy Chris Ariens|November 11, 2019 SharePALM SPRINGS, Calif.—At the first Brandweek in 2018, there was a lot of talk about DTC and data. This year, the buzz was about brand purpose and authenticity.On this episode of Yeah, That’s Probably an Ad, several Adweek staffers recap the three-day Brandweek summit held last week. Adweek’s executive editor Stephanie Paterik, tech and brands editor Josh Sternberg, retail reporter Ann-Marie Alcántara and video producer and host of the Gen ZEOs podcast Nick Gardner give their takeaways from the event.Plus, we look back at how one brand stood out at Brandweek by assembling a Dream Team to make attendees’ wishes come true, whether that dream was a Popeyes Chicken Sandwich, a ride in a Tesla and even a dog.You can subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, Google Play Music or Stitcher, or stream the newest episode right here. Adweek Adweek