On the Adweek Podcast: For Brands, Authenticity Is the New Black
From Lufthansa to AB InBev to Target and Chobani, big brands are going back to basics and using data
PALM SPRINGS, Calif.—At the first Brandweek in 2018, there was a lot of talk about DTC and data. This year, the buzz was about brand purpose and authenticity.
On this episode of Yeah, That’s Probably an Ad, several Adweek staffers recap the three-day Brandweek summit held last week. Adweek’s executive editor Stephanie Paterik, tech and brands editor Josh Sternberg, retail reporter Ann-Marie Alcántara and video producer and host of the Gen ZEOs podcast Nick Gardner give their takeaways from the event.
Plus, we look back at how one brand stood out at Brandweek by assembling a Dream Team to make attendees’ wishes come true, whether that dream was a Popeyes Chicken Sandwich, a ride in a Tesla and even a dog.
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Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register.
