On Losing a Friendly Competition With a Roasting Strategy During March Adness

Aviation Gin's Adrian Molina talks humility and brand tone

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Aviation Gin’s Adrian Molina shares his feeling on losing out in the first round of Adweek’s #MarchAdness tourney. Below, in his own words, he takes us through the past three years.

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