On Losing a Friendly Competition With a Roasting Strategy During March Adness

Aviation Gin's Adrian Molina talks humility and brand tone

aviation gin vs sour patch
Candies were drowned, shrimp were found and cackles were had, but it was humbling. Dakota Snow

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Aviation Gin’s Adrian Molina shares his feeling on losing out in the first round of Adweek’s #MarchAdness tourney. Below, in his own words, he takes us through the past three years.

@theadrianmolina Columnist Adrian Molina is senior brand marketing manager at Aviation Gin, Davos Brands.