On Losing a Friendly Competition With a Roasting Strategy During March Adness

Aviation Gin's Adrian Molina talks humility and brand tone

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Aviation Gin’s Adrian Molina shares his feeling on losing out in the first round of Adweek’s #MarchAdness tourney. Below, in his own words, he takes us through the past three years.