Olson Wins Bissell’s Creative, Media and Digital Business

Will replace Cramer-Krasselt, PHD

Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business. 

The assignment was previously split between independent Cramer-Krasselt (creative) and Omnicom Group's PHD (media). Minneapolis-based Olson won the business following a review. 

As previously reported by Adweek, the Grand Rapids, Mich.-based company wanted a more integrated campaign and found it difficult to work across multiple agencies. 

The vacuum cleaner brand expects media spending to exceed $30 million this year. The brand spent $25 million in media last year, according to Kantar Media

In the review, Cramer-Krasselt, which had handled the creative business since 2007, defended and advanced to the final round, along with Olson and Interpublic Group's Carmichael Lynch. 

A spokeswoman for Bissell was not immediately available.