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Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business.
The assignment was previously split between independent Cramer-Krasselt (creative) and Omnicom Group's PHD (media). Minneapolis-based Olson won the business following a review.
As previously reported by Adweek, the Grand Rapids, Mich.-based company wanted a more integrated campaign and found it difficult to work across multiple agencies.
The vacuum cleaner brand expects media spending to exceed $30 million this year.
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