Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop.
"We're combining creative, media and social at one agency," explained Theresa Junkunc, director of marketing communications at Bissell in Grand Rapids, Mich. "We wanted a more integrated campaign and sometimes it's hard to do that when you're working across agencies."
Currently, the assignments are split between independent Cramer-Krasselt (creative) and Omnicom Group's PHD (media).
In the review, Cramer-Krasselt, a full-service shop, is defending against two other finalists: Interpublic Group's Carmichael Lynch and independent Olson, according to Junkunc.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in