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Old Spice Campaign Smells Like a Sales Success, Too

By Noreen O'Leary & Todd Wasserman

July 25, 2010

Old Spice’s “Smell Like a Man, Man” campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group.

Noreen O'Leary
Todd Wasserman
Todd Wasserman is a freelance writer who was formerly the business editor of Mashable and the editor-in-chief of Adweek’s Brandweek.
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