Old Spice Campaign Smells Like a Sales Success, Too

Old Spice’s “Smell Like a Man, Man” campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. and new data from SymphonyIRI Group.

Todd Wasserman is a freelance writer who was formerly the business editor of Mashable and the editor-in-chief of Adweek’s Brandweek.