Todd Wasserman
Todd Wasserman is a freelance writer who was formerly the business editor of Mashable and the editor-in-chief of Adweek’s Brandweek.
MillerCoors Adds Hipcricket to Roster
Brand Marketing
MillerCoors has inked a deal with Hipcricket to become its exclusive mobile marketing and advertising partner. Hipcricket signed a three-year contract to develop and execute all mobile marketing efforts in [...]
Snuggie’s Back and In On the Joke
Brand Marketing
Attention hipsters planning to give an “ironic” Christmas present this year: Snuggie is in on the joke, too. The blanket with sleeves, which became a punchline in early 2008, is [...]
Chevy Puts Pandora on Cruze Control
Brand Marketing
Chevrolet is taking over Pandora today (Nov. 10) in what may signal the online music service’s entry into the big leagues of corporate sponsorship. The site/app, which claims more than [...]
Chevy Puts Pandora on Cruze Control for a Day
Performance Marketing
Chevrolet is taking over Pandora today in what could signal the online music service’s entry into the big leagues of corporate sponsorship. The site/app, which claims more than 65 million [...]
Toys”R”Us Launches Mobile Coupons
Brand Marketing
Toys”R”Us is playing in the mobile space. The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read [...]
Domino’s Caught in NYTimes Cheese Storm
Brand Marketing
It’s enough to give the marketers at Domino’s heartburn. The pizza chain, which had been having a stellar year, was collateral damage in a front-page Sunday New York Times story on [...]
Chevy Intros ‘Runs Deep’ Tagline
Brand Marketing
Chevrolet is breaking a new campaign tonight (Oct. 27) during the 2010 Major League Baseball World Series, with the theme “Chevy Runs Deep.” The campaign, the first by Goodby, Silverstein [...]
Brand Marketing
Chevrolet is breaking a new campaign tonight during the 2010 Major League Baseball World Series, with the theme “Chevy runs deep.” The campaign is the first major push for the [...]
Brand Marketing
It seemed like a good idea: To get a program canceled, go after the advertisers. But such logic doesn’t seem to apply in Murdochland. A yearlong attempt to have advertisers [...]