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It’s enough to give the marketers at Domino’s heartburn.
The pizza chain, which had been having a stellar year, was collateral damage in a front-page Sunday New York Times story on Dairy Management, a government-run program that gets rid of the nation’s extra cheese by finding new places for it. One of those was on Domino’s pizzas.
According to the article, Dairy Management spent $12 million on a marketing campaign from Crispin, Porter + Bogusky and Third Street Mining Co.
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