MillerCoors Adds Hipcricket to Roster

MillerCoors has inked a deal with Hipcricket to become its exclusive mobile marketing and advertising partner.

Hipcricket signed a three-year contract to develop and execute all mobile marketing efforts in conjunction with MillerCoors’ agency Draftfcb and development partners.

Hipcricket currently works with Macy’s, Nestle and KFC, among other partners.