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Chevrolet is taking over Pandora today (Nov. 10) in what may signal the online music service’s entry into the big leagues of corporate sponsorship.
The site/app, which claims more than 65 million registered users, gave over all its ad units for Chevy’s Cruze at 12:01 AM this morning. That includes all banner ads plus a 30-second audio ad every 60 minutes. The program is the first of its kind for the 10-year-old Pandora.
Kevin Mayer, Chevrolet advertising director, said the company chose Pandora for the surprise factor.
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