Olay Launches #DecodeTheBias Initiative to Fight Discriminatory Beauty Searches

The brand teams with Algorithmic Justice League and Black Girls Code for better inclusion

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Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features.

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