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Olay is advertising in the Super Bowl again this year, the brand confirmed to Adweek.
The P&G-owned skincare brand will run a 30-second spot with creative from Badger and Winters during the fourth ad break of the game.
Olay is keeping most of the creative details of the spot quiet but did reveal that it will feature an all-female cast. The brand will also host a sweepstakes to send one fan and a guest to Miami for the Big Game.