Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In celebration of James Harden’s MVP title, Trolli’s artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden’s Adidas’ Harden Vol. 2s MVP edition sneakers.
The gummy creations contain a mix of raspberry, lemon, strawberry and blackberry-flavored Trolli candy.
The MVC (most valuable candy) sneakers go on sale today for a whopping $2,677, in reference to the number of points Harden racked up this season. All of the proceeds go to the Houston Rocket star’s charity, 3 The Harden Way.
“To us, James Harden is not just the most valuable player, he is an extremely valuable partner,” Trolli senior brand manager Allison Wyrwicz said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in