Oatly’s CEO Wrote That Song in the Brand’s First Super Bowl Ad

The Swedish oat milk brand was sued over the jingle in its home country

CEO Toni Petersson sings his jingle, "Wow, No Cow" in a field of oats. Oatly

Amid all of the high-production, celebrity-filled Super Bowl spots, Oatly’s simple jingle—penned and performed by its CEO—is sure to stand out. And for its Big Game debut, that’s exactly what the Swedish oat milk brand was going for.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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