Oatly Lost Its Trademark Battle—What Should It Do Next?

The Swedish oat drink lost its naming battle against a British family-run business

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What’s blue and white and oat-filled? Two products, but neither more distinct than the other as London’s High Court determined last week, when a trademark verdict was called in favor of British food manufacturer Glebe Farm Foods, producers of the gluten-free drink PureOaty, over the Sweden-based oat drink Oatly.

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