O2 Fights Digital Poverty by Creating a Food Bank for Data

Brand's Christmas campaign promotes a national initiative to help the millions of households without internet access

The Covid-19 pandemic exposed and exacerbated the problem of digital poverty—the term referring to those who live without or with minimal access to the internet and digital technology. In the U.K., 1.5 million households are not connected to the internet and 2 million households struggle to afford internet access.